Media Production and Analysis (Units 1 & 2) ATAR

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Course Code:
University Pathway
Course Description:

The Media Production and Analysis ATAR course aims to prepare all students for a future in a digital and interconnected world by providing the skills, knowledge and understandings to tell their own stories and interpret others’ stories. Students learn the languages of media communication and how a story is constructed using representations. Students are encouraged to explore, experiment and interpret their world, reflecting and analysing contemporary life while understanding that this is done under social, cultural and institutional constraints. Students as users and creators of media products, consider the important role of audiences and their context.

Digital technologies have impacted upon and extended the capacity that the media play in Australian lives. Through new technologies, the role of the audience has shifted from a passive consumer to a more active participant, shaping the media through interaction and more accessible modes of production and dissemination of media work. Students’ interaction and opportunity to use technologies enables them to engage with current media and adapt to evolving media platforms.

The production of media work enables students to demonstrate their understanding of the key concepts of media languages, representation, audience, production, skills and processes as well as express their creativity and originality. When producing media work, students learn to make decisions about all aspects of production, including creative choices across pre-production, production and post-production phases. This provides an opportunity for students to reflect on and discuss their own creative work, intentions and outcomes. Within this process, skills are developed enabling students to manipulate technologies which simulate industry experiences.

The Media Production and Analysis ATAR (Year 11) course is delivered in two semesterised units:

Unit 1: Popular Culture

Unit 2: Journalism.

Course Assessment:
Production 50%
Response 30%
Written Examination 20%
Note – A detailed assessment outline will be provided to students at the commencement of the course.
Further Study:
Year 12 Media Production and Analysis (Units 3 & 4) ATAR
Additional Information:

Media Production and Analysis ATAR compliments the English ATAR course – a number of the concepts are interrelated and the theory component helps students develop their critical thinking and analytical skills. This course develops skills and abilities that other subjects rarely address. Media offers an enjoyable grounding in the eight key employability skills which are valued in the workplace including:

• Communication                                         • Team work / independently

• Problem solving                                         • Initiative and enterprise

• Planning and organising                            • Self-management

• Learning                                                     • Technology skills